目前几乎所有的产品都有一个唯一的标识，我们称之为条形码(UPC或EAN码)，依靠条形码，人们让记账、付费等更加快捷。Dukten并非利用条形码来做电子商务，而是希望以此为基础构建一个全新的、在线的产品百科全书平台，当用户基于条形码进行搜索的时候，就会看到该产品或与此相关产品的名称、描述、规格等信息。

Dukten致力于成为以条形码为基础的百科全书平台，并通过特定的方式将这些产品组合在一起。除了条形码之外，还汇集了ISBN编码的各类图书。

在表现形式上，Dukten犹如一个搜索引擎一样，在通过普及知识般的让用户知道如何识别和辨认条形码后，Dukten希望让用户可以直接通过条形码而非产品名称进行搜索，因为条形码相比产品名称提供了更为详细的信息资料，比如该产品的生产日期、生产地点、具体规格等，这些是单一的产品名称搜索而无法识别的。

当然，因为条形码的唯一性，可以想象Dukten需要多么庞大的数据库，所以Dukten希望犹如维基百科一样，让更多地用户共同参与编辑。毕竟数据库的庞大及产品的多样性，是吸引Dukten有更多用户的基础和先决条件。

对于Dukten而言，目前还属于公益性的搜索网站，当然随着更多产品的进驻，基于条形码最为容易的商业模式莫过于电子商务了，当然Dukten需要吸引足够的人气和流量。

Nowadays, almost every product we buy is identified by a unique code. The most obvious example are the bar codes printed on each product (called UPC or EAN) that we see when we go shopping at the super market, however is not the only type of code, there are other specialized codes in some niche products such as the ISBN which is used to uniquely identify any published book.

It would be great if there was a kind of online "product encyclopedia" where we could see all the information related to a specific product as it could be the product name, manufacturer, specifications, description, photos, etc..

Dukten's mission is to become the universal source of product information supported by the Internet community by creating a complete and updated database which contains each product that is available for sale somewhere in the world. Any person may contribute to this task by adding or correcting the existing information.