NewlyWish:婚庆礼物电子商务平台是一个可以向用户免费提供需购礼品的建议，并允许用户创建在线礼品登记簿，让他们通过合作零售商挑选或者直接购买喜欢的商品。

当新人们将想要的礼物完全加入购物车后，NewlyWish将会自动生成一条结算链接，或直接生成一张心愿卡。用户之后可将这些链接通过Facebook、Twitter或者电子邮件与朋友和家人分享。宾客们点击链接后，将可帮助新人购买这些礼物。目前，用户可在NewlyWish购买包括厨房用品、床具洗具、创意桌具，甚至水疗服务、健身服务、舞蹈课程、博物馆会员等商品。

NewlyWish将独立商店的库存系统整合到了分享与购物为一体的销售平台。NewlyWish允许宾客在选购礼品时预防重复购买，而多渠道的销售策略不仅可以增加NewlyWish的营收，还可以提高零售商的利润。

NewlyWish的诞生经历非常巧合又很有趣，联合创始人Amanda Allen表示，与丈夫结婚前的日子非常难熬，因为他们根本就不知道如何挑选礼物。幸运地是，双方的母亲为他们想出了解决办法，认为他们不该约束宾客们购买礼物的标准。婚礼结束后，Allen意识到还有其他新人正在为这件事情而踌躇，且这些需求能够帮助刺激本地商户的营收，因此她决定利用这个想法打造出一家既可以帮助新人分担忧愁、又可以促进经济增长的网站。

NewlyWish目前已在两项创业竞赛中获得7万美元的融资，这家公司目前已与包括梅西百货、Greenhouse等50家零售公司建立了合作关系，提供的商品总数也已达到了6000种。

此外，用户在NewlyWish上购买礼品时不需要支付任何费用。Allen表示，随着人们对蜜月旅行以及礼金礼品的关注度逐渐提升，越来越多的创业者开始将注意力集中到婚庆行业，而这一领域的创业公司也在快速增多。NewlyWish希望能够为用户提供一种更加人性化的推荐服务，能够让新人们感觉满足的同时也让宾客们有更多选择。

NewlyWish is a wedding gift registry service designed to provide to-be-weds, their friends and family, with the choice, convenience, and personalization they desire in such an important and personal time in their lives.

NewlyWish is the result of the founders’ experiences when creating their own wedding registry. While a little reticent about the whole idea of registering – having a destination wedding, their guests’ presence was worth more than their presents – they were convinced to create a gift registry as a convenience for friends and family and to make sure that any gifts that were purchased were things they would like.

During their search for the perfect registry items – chic, stylish, functional, and appropriate for a small NYC duplex – they found themselves unable to use their favorite shops or incorporate less traditional gifts like artwork, fitness training, and dancing lessons.

And so, NewlyWish was born, with the goal of creating a network comprised of a vibrant array of brands, stores and service providers, available through a single, online portal, so that engaged couples

can use their full imaginations in selecting gifts – whether for themselves, their bridal party, or other guests – and expand beyond the traditional choices that currently dominate the market.

In addition to registrants and gift-givers, we are also focused on supporting independent stores and businesses, by providing members of our network with a technological, marketing, and sales platform to reach the gift registry market.

Ultimately, our mission is to ensure that you – our customers and partners – will truly love your registry.